Choosing a Niche
by, 02-10-2011 at 01:04 AM (1284 Views)
Don't choose a niche.
How about that? That's contrary to what Lynn Terry will teach you - but it's not contrary to Lynn Terry's path. She's had many different experiences with websites and internet marketing. She's a wealth of info in that regard. In fact, what she teaches now is a direct result of all the different paths she's taken.
My mother just wrote a blog post about taking a site from 0 to profit - but that doesn't mean she started her website building / internet marketing interest with that. She's got experiences prior to her current niche as well.
David Perdew runs NAMS. His niche is internet marketing - but he'll be the first to tell you that one of his loves is Football and another photography. Both of those topics are amongst his internet interests, along with relationships and parenting. The NAMS thing isn't his first rodeo.
Mark Hendricks, Kevin Riley and Susanne Meyers are that way too. They've got great niches - and they do wonderful work in them - but that's not what they were doing on Day 1.
Choosing a niche comes with so much pressure and angst that it's just not worth getting frustrated about. I came to NAMS 1 with two niches - I'm not really doing either of those now. It was frustrating being at NAMS 1 not having decided because I didn't know how to use the examples - how to use the workshop to my benefit.
If I only knew then. . . .
Did you know I have a digital camera website? Yep. And I've got an antioxidant nutritional supplement website. Both of which I started because I liked the topics - BUT both of which I knew were not my retirement niche. I just needed something to experiment with.
So since NAMS 1 I've experimented and learned Wordpress, video marketing, article marketing, ebooks, product launches, autoresponders, affiliate tracking software, SEO, local search marketing, podcasting, BlogTalkRadio, guest blog posting, article spinning, backlinks, more SEO, niche websites, keywords, driving traffic and copywriting, repurposing, seminars, MeetUp groups, driving leads, making sales, and about 100 other things.
And guess what I'm very close to embarking on the niche to which I'm planning to dedicate all my time and energy. I've got to complete some projects I started on, and put some things to rest. But I'm ready.
My niche has been internet marketing for small businesses, because what better way to learn internet marketing than getting paid to produce? I bet most of us have considered the internet marketing niche. We want to promote NAMS - but hesitate because that's not really our niche. We do promote NAMS because it's something we love. We're conflicted - but talking about this stuff is so much fun we decide to do it.
But guess what? It doesn't matter if you haven't chosen a Niche. Bob the Teacher says "take action, revise later". I say follow Bob the Teacher. . . and then when you're ready. When that one niche finds you and excites you and really gets your juices flowing. When you're finally sure - and you realize you didn't have to choose it - it chose you - THAT IS THE MOMENT IN TIME. . . . THAT IS WHEN it all makes sense.
That's the day you start listening to the NAMS audio with a different ear. That's when you start making marketing calendars. That's the day it makes sense to join Denise Wakeman's, Lynn Terry's or Mark Hendricks membership sites. The people in those programs that really are dedicated to their niche get so much more out of them than those of us still deciding.
That day will come and when it does the money you spend on programs like that will be SOOOOOO worth it. Until then - follow Bob's advice. Buy a domain name and start something. It's only $7. If it sucks, start over. Who cares? Suppose you start 100 sites and learn 100,000 things and finally you figure out your niche. . . how excited will you be with all that experience?
Bill Cosby jokes that 13 year old girls walk around always looking down. He jokes they're "waiting for their breasts to come". . . And so he tells his daughter "don't worry, look around they're everywhere. They won't miss you."
I charge you with the same mission. Don't walk around looking down waiting for your niche to come. Don't let the niche choosing thing get you down. Let it excite you. That day will come. It won't pass you by.0 Thanks, 0 Likes, 0 Love