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DanRMorris

How to take advantage of Pinterest

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So a new juggernaut is upon us. A new social media site has captured the attention of the world and it is moving millions of visitors everyday to sites that are featured on it. This new "big dog" is Pinterest.

If you haven't seen Pinterest yet, then imagine this. . . Imagine going to the book store to look for a book. But instead of aisle after aisle of book spines, each book is represented by one of the illustrations inside it.

So instead of seeing "The Wizard of Oz", you see a picture of Dorothy walking down the Yellow Brick Road. Next to that is a picture of the Cheshire Cat, and next to that a picture of D'Artagnan wielding his bow and arrow. Would that be the coolest book store ever?

Well that's Pinterest. Except the images aren't books. This time they are links to webpages. Click on the Dorothy and go to WizardOfOz.com, click on a picture from your site and it takes you there. Oh yeah, millions of other people are clicking as well.

Ready to take advantage?

I'm going to skip the basics of how to use Pinterest itself. If you'd like to learn how to get started, how to pin, how to repin, how to use affiiiate links, all the SEO benefits and more, check out my video Making Money with Pinterest. You'll learn everything you need there.

You can hang out on Pinterest.com all you want but to really reap the benefits you need to work on your site. Your site needs to be "Pinterest-ready" to really get the eyeballs. Here are the 3 things you need to do to get the value:

  1. Every page needs an image that is at least 175 x 175 pixels.
  2. That image needs to be optimized to drive traffic. The best kind of images are ones that have an enticing picture and include text in the image. So if it's a hamburger recipe the image needs to be of a juicy burger with text above the photo that says something like "mouth-watering burger".
  3. A "Pin it" button needs to be on the page to remind visitors to add your page to their Pinterest account.

That's the minimum to really take advantage of Pinterest. To do it well requires opening an account, following people in your niche, commenting and everything else you do on Social Networks.

So if you're not yet familiar with it, pick up a copy of Making Money with Pinterest and. . . uh. . . make some money.
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Comments

  1. KellyMcCausey's Avatar
    You're really opening my eyes to the value of Pinterest Dan!
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  2. DanRMorris's Avatar
    I'm curious to see how long Pinterest continues its reign. Will it one day just be "neat" or will they be able to stay ahead of the curve and keep it interesting. . .

    For now that's where the eyeballs are.
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