The Difference between Raw and Unique Clicks?

[kateloving]

Watching the Affiliate Stats is like watching a ticker moving at a fantastic speed. I can see where the traffic is coming from--mostly from my timed Hoote Suite Tweets and my own list. But I don't understand what to expect--if anything--and I gather over the long haul, this will bring more people to MyNams under my affiliate link.

Insights?

[ChristineCobb]

Clicks are just statistics unless they convert. So if you find that you are getting tons of clicks and less than 2% are converting, then perhaps you need to pre-sell them a bit more or direct them to a different part of NAMS like the weekly webinars. Instead of sending people directly from Twitter, send them to a page on your site where you talk about your experience with NAMS and how it has helped you. Then send them on so David can close the deal.

[kateloving]

Since I only just started w the process, I will continue. I think it is too soon to stop, because it feels like a momentum is building around the process.

So what's the difference between a raw and a unique click?